The Beginning Farm & Ranch Management Apprenticeship Program, a program of the Center
for Land-Based Learning, is the first State-registered apprenticeship in agriculture in Northern
California. Upon completion, apprentices graduate to a Journeyperson level in the occupation of
Beginning Farm and Ranch Manager. The program was developed in response to a need for
skilled farming professionals to fill critical management positions, and/or potentially take the
reins from farmers looking to retire. Basing its model on the building trades, the program has
both coursework requirements, as well and on-the-job training. Apprentices are hired by
employers and most complete the program in under 2 years. Recruitment is critical for this
program to succeed, for both potential apprentices and farmer employers. The program is
actively building partnerships with the Community College system to expand access to different
parts of the state and will begin exploring occupations in new tracks in 2020.
The Outreach Coordinator will be part of the apprenticeship team and will lead the outreach,
marketing and recruitment efforts of the program as a priority. Other job duties will be to assist
with outreach, marketing and recruitment efforts for the California Farm Academy programs as
needed. This position will involve travel across the state and occasionally require overnight
stays away from home. The Outreach Coordinator will be based at CLBL’s headquarters in
Winters/Woodland and report to the Apprenticeship Program Manager.
Hours, Benefits, & Compensation:
Exempt, full time
Medical and dental benefits; vacation, sick and holidays
Salary range commensurate with experience
● Assist in developing outreach and recruitment materials
● Develop and execute digital media marketing strategies and content
● Work with partners involved in outreach and recruitment efforts
● Research and maintain a calendar of outreach activities, including recruitment events in
the region as well as a digital marketing timeline
● Attend outreach and recruitment events and related conferences
● Assist Program Manager to review and update marketing, outreach and recruitment
plans on a regular basis
● Regularly review the apprenticeship program web page and make necessary revisions
and changes
● Regularly manage social media postings and coordinate newsletter materials
The ideal candidate should have the following qualifications and skills:
● Bachelor’s degree in communication, marketing, community development or related
fields
● Preferred experience of 2 to 5 years with outreach and communication activities,
preferably with non-profit organizations
● Knowledge of the agriculture sector
● Excellent written and oral communication skills
● Strong knowledge of digital media and other marketing tools
● Detail oriented with the ability to work on multiple projects
● Friendly, enthusiastic and a positive attitude
● Ability to work within a team or independently as the situation demands
Send cover letter and resume to:
Marisa Alcorta, Apprenticeship Program Manager
marisa@landbasedlearning.org
5265 Putah Creek Road, Winters, CA, 95694