One of the few areas that people in the organic movement agree on is that they want organics to keep growing in order to counteract the use of toxic materials in our environment and food. However, positions vary widely regarding how a lot more organic production can and ought to come about. These conflicts result in arguments over scale, speed, standards, media messaging, and grower recruitment without creating a successful model for growth. Leaders representing industry and activist groups will consider ways to achieve a more organic future and a common strategic ground. How should the organic message be presented to consumers, and by whom? Which is the better strategy to strengthen the organic industry: targeting the chemical farming establishment or in-fighting over organic standards?
Track:
Merchants, Handlers, & Distributors
Session:
F | 3:30 pm
Date:
Sun, Oct 25, 2015
Location:
Merrill
Day:
Friday
Presenter(s):
Title:
Laura Batcha
Presenter Affiliation:
Organic Trade Association (OTA)
Title:
Ken Cook
Presenter Affiliation:
Environmental Working Group (EWG)
