Innovative Marketing for Organic Produce Wholesalers

Organic fruit and vegetable farmers, particularly at the small to medium scale, face the daunting challenge of selling their produce in a cost-effective, efficient, and profitable way. Potential marketing options for wholesalers, as defined by the USDA, include broker, dealer, commission merchant and cash buyer. Licensing fees and legal protection is unique for each one of these specific distribution channels. Learn how a couple of successful produce wholesalers have used these various marketing approaches to achieve economically viable operations.